Thursday, 20 September 2012

Mobile trends

Another Nick Jones session, this time on trends in the mobile area we should be watching out for.

Mobility is 2nd on list of CIO priorities in 2012. Mobility isn't about devices or networks, it's about business innovation. It is an area where you can get a competitive advantage using innovative mobile services. Seize it now while it's still an option!

Smart phone ownership growing, by 2016 90% of mature market will have them. Tablets growing, but Gartner don't think tablets will make a difference to laptop sales. Personally I disagree, but we'll see.

Android dominating smartphones at moment. Expected to remain so. Apple second, and in a different market space. Microsoft expected to rise to no 3 and may overtake Apple ( again, Gartner's view, not mine). RIM/ Blackberry disappearing, 5% market share and falling.

In tablets, Apple dominating, but Android will overtake them. Windows tablets might grow in enterprise market, but won't be consumer device of choice.

So, we all still have to support multiple platforms. Older versions of Android not disappearing, so getting more diverse. Unlike iOS where newer versions replace older versions.

HTML 5 will not solve cross platform problems. Although it has good vendor support and new features, it is an immature and fragmented collection of different standards with multiple inconsistent implementations and security challenges. Be cautious with it.

Other trends to watch for include more touch screens, more sensors, voice control, higher res screens, new user experience, more NFC ( near field communication).

Apps will become more sophisticated and more complex:
Better user experiences including cosmetic design, psychology and motivation.
Multi channel integration, mobile has to be integrated
External integration. Peripherals, links to consumer electronics
Increasing sophistication, context, gaming, indoor location, augmented reality
Improving quality, less bugs and better support
Cloud for context, payment, social.
We will need to up our game if we want to compete

Wireless enables the Internet of things. Prediction is in 2016 there will be billions of devices that are not handsets. Already sensors in trainers, body monitoring etc. What are we going to use to talk to our smart freezer? The mobile phone. Smart phones and apps will be the end point. Different wireless connections. Things will talk to cloud, cloud will talk to apps.
By 2020 there will be more machines connected to cellular networks than people.

Our strategies should include innovation, agility, flexibility, defining business goals and supporting and developing for a fragmented market. Replace mobile strategy with multichannel strategy.

Consumerisation is everything, devices, applications and services. We need endpoint independent architectures for a world where Windows is less dominant ( been there, done that).

Native app vs web? Stop fighting the war, there isn't one. We'll need many different architectures. Trick is to use the most appropriate for what you want to deliver.

Mobile and cloud combine to enable many services and business processes such as payment. Scalability much easier with cloud, as is agility eg integration with other services. Push computation into cloud to improve performance of apps.

Key technologies to support mobile strategies:
Apps stores, consumer and corporate
Multi platform mobile development tools
Secure, multi platform document sharing
Mobile testing - some companies offering cloud based testing on different devices, OS etc
HTML5 - despite previous negative comments, mobile web apps are attractive.

- Posted using BlogPress from my iPad

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