Tuesday, 21 September 2010

How IT changes the enterprise

Next speaker was Don Tapscott, author of Wikinomics. His latest book, Macrowikinomics, isn't out yet but Google managed to get us a copy each.

His hypothesis was that we are at a turning point in history for the enterprise. Financial systems, Newspapers, Universities, Healthcare, energy providers, the music Industry. All are changing.

There are 4 drivers for change:
Web 2.0. Accessed through many inert objects now, not just computers. Other important features are broadband mobility, geospaciality, true multimedia, web services. The new web is a platform for computation with the internet becoming a giant computer. The old web was presentation only. The Web didn't used to be considered real IT but it is now. It is more cost effective and has better integration than many of our legacy. Many of us have systems old enough to vote and drink. God may have created the world in 6 days but he didn't have an installed base.

The net generation. There's a demographic change and the kids now coming into employment will be a driver for change. They are a generation which processes information differently.

The social revolution. HTML being eclipsed by XML. Now the we is being used for collaboration, not content. Allowing people to self organise into communities.

The economic revolution. The enterprise is changing. There are different ways to do things. Good example of guy who owned a gold mine. Couldn't find any gold. Published all his geological etc data on Internet and announced a competition with a prize of $500,000 to anyone who could tell him if he had any gold and if so where it was. He found $3.4b of gold, well worth the half a million prize money.

5 principles for innovation, wealth and sustainability:
Collaboration. Openness. Sharing. Independence. Integrity.

Work is changing. The old work best characterised by Dilbert.
The new is more people orientated.
A new operating platform for the enterprise needs:
Personal profiles
Social networking
Blogging and microblogging
Wikis and document co creation
Team project tools
Deliberation decision making
New generation knowledge management
IT integration and administration

The worst mistake people can make is thinking things will "get back to normal". Newspapers will never be the same. The music industry (whose third largest source of income is suing people who love its products), will never go back to how it was.
We are in the age of networked intelligence, beautifully illustrated by a video of a murmuration of starlings demonstrating a social organisation where there is collaborative leadership with each bird each taking responsibility.

Excellent, entertaining talk.

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